About Stroud

Stroud is a curator of furniture, objects, and environments that celebrate craft, material heritage, and modern luxury.

shaping how modern luxury is lived
the studio

Stroud is a full-service interior design studio and curated shop — where considered spaces and exceptional objects meet.

The Practice

Form & Feeling

Full-service residential and hospitality interiors, conceived and executed from first sketch to final installation. Every project begins with deep listening — to the client, the space, and the light.

The Name

Woven in Heritage

Stroud takes its name from a dense English wool traded globally for centuries — prized for craftsmanship, durability, and depth of color. That legacy of exchange shapes every object we source and every space we design.

Craft

Artisanship and material honesty.

Heritage

Authenticity and tradition carried forward.

Luxury

Uncompromising and timeless through experience and restraint.

Evolution

Adaptable, yet built to patina and endure over time.

Chase Smallwood

founder, creative director

Chase

shaping how modern luxury is lived

Every project starts the same way.

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